Goal & effort tracking for iPhone

See where
your effort goes.

Plan a few things that matter. Log the effort you put in. See how it adds up toward your goals, day by day.

Free personal tracking. Available for iPhone and iPad.

Eff Today screen with a weekly Eff target, planned guitar practice and portfolio work, and completed effort
A real day in Eff · sample data

A different way to measure progress

Your effort.
Your measure.

Effs are a simple way to count the effort you put in. You choose what an activity is worth, set a weekly target, and log what you do.

A chapter read, a workout done, a skill practiced. It all adds up.

See how it comes together

The everyday essentials

From a good intention
to a week of progress.

Set a direction. Make a plan.
Come back and see what changed.

Plan → Do → Log

Plan your day.
Log what you do.

Save your repeat activities, give them Eff values, and keep them ready to go.

  1. Make a plan.Add an activity to Today, or create a one-time to-do.
  2. Put in the effort.Use Quick Log when you finish. Your progress updates with each log.
  3. Keep the week in view.See what you’ve done and how much remains toward your weekly target.
Eff Saved Activities with Easy run, Practice guitar, and Portfolio project ready in Quick Log
Your direction

Give every effort
a purpose.

Run a 5K. Learn guitar. Build your portfolio. Connect activities to your goals and see where your attention goes.

Three personal goals in Eff with logged effort and weekly consistency for each
Your perspective

A week tells
a bigger story.

Look back at your Activity Logs and weekly charts. See the work you’ve put in, then decide what comes next.

Eff History with eight weeks of color-coded effort toward a weekly target

A plan for today. Add a one-time to-do alongside your Saved Activities.

A nudge when you need it. Choose your reminders in Profile.

Room for real life. Log offline and sync when you reconnect.

Eff Circle view with Ava, Mia, and Liam’s individual weekly effort and targets
Individual goals. A shared view of the week. · Sample data

Premium Circles

Your goals.
A little company.

Some things are easier when someone is showing up with you. Share the week with a partner or a small group, while keeping your own goals and plans.

A shared view of progress

See weekly Eff totals, recent Activity Logs, and Circle history.

Support that fits your circle

Create a Partner or Group Circle with Premium. Invited members join free while the owner’s Premium access is active.

Explore the options

Start with yourself

Your own pace.
Company when you want it.

Personal tracking is free.
Premium adds shared accountability.

Personal Free

Everything for your own progress.

  • Goals, Saved Activities, and Today planning
  • Activity Logs, weekly targets, and History
  • Personal reminders and offline planning & logging

A complete place to plan, do, and look back.

Circles Premium

A little accountability, together.

  • Create a Partner or Group Circle
  • See each member’s weekly effort and recent logs
  • Review Circle history together

The owner subscribes. Invited members join free while the owner’s Premium access is active. Plans and pricing are shown in the app.

Questions about Eff

Good to know.

Get in touch
How do I decide how many Effs an activity is worth?

You set the value. A small daily activity might be 1 Eff; something more demanding might be 3. Choose values that make sense to you, then use them consistently to see your own progress.

Can I plan and log without an internet connection?

Yes. Once you’re signed in, you can plan and log activities offline. Changes are saved on your device and sync when you reconnect. Creating or joining a Circle requires a connection.

Does everyone in a Circle need Premium?

No. The Circle owner needs a Partner or Group Premium plan. Invited members can join free while the owner’s Premium access is active.

One Eff at a time

Start with what matters to you.

Start with one goal and a plan for today. Free on iPhone and iPad.

Download on the App Store